Specialist B2B products, made understandable
BST Detectables. Bringing specialist food safety products to life online through content days, paid ads and ongoing consultation with their internal marketing team.
Content days
product photo and video library
Paid ads
industry audience targeting
Joined-up
in-house and agency model
The commercial problem
A specialist manufacturer of metal detectable and X-ray visible products for food production, needing marketing that felt technically credible and easy for busy manufacturing teams to understand.
Before Example Marketing
Content that was either too technical for buyers or too generic for the specialist audience, and no joined-up plan between in-house marketing, content and paid.
Our recommended strategy
Run content days for product photo and video, plan paid ads to reach food industry audiences, and consult regularly with the internal marketing team to align organic and paid channels.
What we delivered
- •Content days capturing product-focused photography, short-form video, team-led content and visual assets for social media and campaigns.
- •Paid ad planning and management to put key products and messages in front of relevant food industry audiences.
- •Regular consultation with BST's internal marketing team to shape campaign direction, refine messaging and align content across organic and paid channels.
Results
- •Content days — product photo and video library
- •Paid ads — industry audience targeting
- •Joined-up — in-house and agency model
About this project
BST Detectables needed marketing support that could communicate a highly specialist product range in a clear, consistent and commercially useful way. Their products play an important role in food safety, contamination prevention and compliance, so the challenge was to create content that felt both technically credible and easy for busy manufacturing teams to understand.
We supported BST through dedicated content days, capturing product-focused photography, short-form video, team-led content and practical visual assets for use across social media, campaigns and wider brand communications. Alongside this, we planned and managed paid ad activity to help put key products and messages in front of relevant industry audiences.
We also worked closely with BST's internal marketing team through regular consultations, helping shape campaign direction, refine messaging and identify opportunities to make their content work harder across organic and paid channels.
The result was a more consistent and strategic marketing presence, with stronger campaign assets, clearer product storytelling and a joined-up approach between content creation, paid advertising and in-house marketing activity.
Want results like these?
This client worked with us on Content creation days. See if it fits your business.
Next case study
Example Marketing
🍪 Cookie notice
We use cookies for analytics, advertising measurement and preferences. Choose below.