Scripted video creative that turned solar installs into ads

The commercial problem

A Sheffield solar and renewables installer needing scripted video creative that could run as paid ads and convert a quote-led audience.

Before Example Marketing

Generic social content with no dedicated ad creative, and no planned post-installation journey to keep past customers engaged.

Our recommended strategy

Script, film and edit paid ads creative for Meta and social, build a content planning system around seasonal solar themes, and map an email journey for post-installation audiences.

What we delivered

• •Paid ads content production: scripted and filmed video creative for Meta and social advertising campaigns.
• •Content planning, Reels briefs, seasonal campaign ideas and educational solar content.
• •Email newsletter planning and customer journey content for post-installation audiences.

Results

• •Scripted — video creative built for ads
• •Seasonal — content planning system
• •Post-install — email journey mapped